My Speil:
I’m known for being a blue-collar, Swiss Army, no-ego creative writer. I’m happy to scale up or down to slot into any role that gets the job done.
As a director, I’ve succeeded in all the normal creative advertising activities people talk about: I’ve directed multi-disciplinary teams from concept to implementation. I’ve written, directed, and produced multichannel campaigns for large, multinational brands. And I’ve had too much to drink at the agency holiday party (in my younger days). But what drives me today is sowing tight bonds with others by sharing in the creation of honest and effective work that makes our clients shine.
As a writer, Im a mutli-tool creative asset. I can spitball headlines for display ads, get buried in the nitty-gritty of brand strategy, or sweat the minutiae of pharma copy. I stay grounded in the fact that we’re solving real business problems for clients who have put a lot of trust (and money) in us. That’s not to say we can’t be creative and even have fun, but it does mean we never lose sight of our true north: Client success.
Brands I've helped:
Professional History:
Freelance Copywriter + Creative Director
March 2017- present
I help agencies and businesses develop copy and strategy for campaigns, pitches, scripts, digital, and other tactical executions. My diverse creative experience includes content leadership roles across categories like health care, education, B2B, consumer, recruiting, and more. I’m quick to onboard and easy to talk to. People like working with me because I’m outcome-oriented and make their jobs easier.
Founder // Creative Director
bond creative + branding, March 2017- present - www.bondcolumbus.com
bond creative + marketing is a creative services and marketing studio that focuses on community-oriented organizations in the Central Ohio area. We gives agencies and companies a flexible resource for doing reliable work. We’re more than a freelancer and less than a traditional agency. After a decade in creative departments, I believed I could build a business model that made more sense to more people. bond is a no-nonsense approach to doing smart, effective work. We help agencies get a fresh perspective and companies get creative solutions that were previously out of reach.
Associate Creative Director // Copywriter
Origo Branding, May 2015 - March 2017
I led a creative team of designers, art directors, animators, and writers to uphold creative excellence. That can mean a lot of things. It meant I worked closely with account leadership and clients to turn business objectives into creative strategy. It meant I guided creative execution so that it aligned with our clients’ goals. It meant I presented work to clients and pitched new clients. And it meant I took ownership of the professional development of our creative team. Sometimes it just meant I bought pizza for lunch. Whatever it takes to do great creative work, I’m game.
Senior Copywriter
SBC Advertising, August 2012 - May 2015
I developed, maintained, and owned brand copy for clients across several categories. With a focus on retail marketing, it was critical that I approached our clients’ business initiatives in a holistic manner–considering each step of a consumer’s brand and purchase journey.
Senior Copywriter
ELEVATE thinking, March 2012 - August 2012
With a strong emphasis on branding, I developed copy and concepts for several client types and catgories. My focus in this role was to craft a voice that established a strong position for our clients in their industry. After developing the brand, I worked across various messaging platforms to help that brand penetrate the market.
Copywriter
GSW Worldwide, February 2010 - March 2012
I crafted brand and product messaging over cross-platform media for pharmaceutical clients, with a focus on oncology products and support services. In addition to maintaining brands, I helped launch new brands from the concepting phase through implementation. This role required me to find a balance between discipline and creativity.
Copywriter
Freelance, September 2006 - Present
I partner with various agencies and businesses for all kinds of copy, concept, and strategy needs–everything from websites, to brochures, to packaging. This type of work suits me because I like to bury myself in things completely unknown. Learning new stuff is fun. The result of this eager curiosity is a creative versatility that's turned out to be fairly useful. People seem to like that about me.
Web Content Editor
Limited Brands, April 2000 - March 2002
I wrote descriptive copy for the fashion industry. My role was to analyze and report on the in-store marketing trends of prominent retail competitors of Limited Brands. I reviewed images from retail location in various global markets and compared them to the efforts of retailers within Limited Brands. I then wrote descriptions for what trends seemed to be emerging and which were fading. This position showed me that good, concise writing comes from clear analytical thinking.